Different Types of Content Marketing Writing Styles: Storytelling
There are so many different strategies a business can take to reach their audience. A big way businesses can reach their target audience is through content marketing. The true definition of content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content marketing is one of the most effective ways a business can use to find, relate, and understand the business’s target market and vice-versa.
In this section of Content Marketing 101, it will cover the different writing styles a business can use to portray their message or point.
Always Tell A Story
Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. Storytelling is meant to relate to the business’s audience in terms of content marketing. Storytelling motivates groups of people or teams. Storytelling explains what a business’s brand stands for. Storytelling is about the business’s customers and is emotional and engaging. A story has a beginning a crisis and a resolution.
A story is not a long informational article. Storytelling is not a companies sales goal or an advertisement. Lastly, a story is not boring or a sales pitch. Using a story the right way to attract a business’s audience is one of the most effective ways of content marketing.
Steps to Telling a Good Story
Know your audience
What kind of people want to hear the business’s story? Who will get the most out of or benefit from hearing the business’s story? In order to create a compelling story, the business needs to understand and respond to its reader.
Before the business can start creating a compelling story they must do some research on their target market and define their audiences buyer persona. This process will allow the business to create a story that their audience can read or view in relation to themselves.
Define your core message
Whether the business’s story is one page, two pages, or ten pages it should have a valuable core message. Like the motherboard of the computer, it must exist before the screen and the keyboard. There must be a valuable message it sends to your consumers. The message also must be easily deciphered. A business’s story within content marketing cannot be too complex or the viewer will not be able to relate.
Decide what kind of story you’re telling
Not all stories are the same. For a business to decide what kind of story they are telling, they must first figure out how they want their audience to feel or react like the audience reads or views. This will help a business determine in what way they are going to intertwine their story and what points they are pursuing.
Storytelling is a very effective way a business can reach their audience. It is crucial that the story does not try to sell something to the target audience or the audience will reject the story. The story is supposed to inject curiosity into the business’s target market so in turn, they do more research on its products or services. This could mean they are getting likes on Facebook or retweets on Twitter. Also, it could mean the audience is starting to follow them on any social media the business could have. In the best-case scenario, the story drove the audience to visit the business’s website or even connect with someone within the business.