Welcome to Content Marketing: 101
Content Marketing is essential to the success of modern business. This blog will cover the ins and outs of content marketing and why it is so important. We will cover the different approaches businesses can use to define their buyers’ personas. It will also explain how companies can share informative content to their audience most effectively using data and analysis.
What is content marketing?
The true definition of content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content marketing is one of the most effective ways a business can use to find, relate, and understand it’s target market and vice-versa.
It all starts with search engines
Google wasn’t always the go-to way to find anything and everything on the internet. According to Google, its mission is “to organize the world’s information and make it universally accessible and useful”. Companies can fully take advantage of Google’s algorithm by paying close attention to Search Engine Optimization or “SEO”. SEO is vital for businesses to pay attention too when defining their content “keywords”.
Keywords are informative words or phrases used in an information retrieval system to indicate the content of a blog, social media posts, or video description. The main data point behind the keywords is called “volume”. Volume is the total amount of people who have searched the particular word or phrase on Google. Companies can decipher what keywords to use by using this volume data to forecast the best strategy to get views.
Is content marketing just blogging?
Content is more than just blog posts. Companies can create and post content through three major angles. One angle is blogging through a website. Companies can use SEO to make sure their website gets the opportunity to be viewed by the consumer. Another angle is through social media. Social media posts are great because there are 3.4 billion social media users in the world and people are constantly using social media throughout their day. The last angle is through social videos and these videos can be on the companies website, social media, youtube page, or even cable television. All three of these content marketing approaches have proven successful for the multitudes of companies.
The role of social media
The basic definition of social media is websites and applications that enable users to create and share content or to participate in social networking. As stated previously social media is being used by 3.4 billion citizens of the world. That number is continuously growing every day as well. Content marketing is social media marketing and they should be viewed as the same.
A business’s content marketing strategy goal through social media should be to create and share relevant content that will engage the target audience. The end results should be acquiring new customers or increasing the business from current customers. Everything a company does for blog posts should be done with social media posts. Companies should take into account SEO, Keywords, and Volume to achieve the best results.
Recycling content into lead magnets
A lead magnet defined is an incentive that a company can offer to its audience in exchange for their contact information like an email or phone number. Lead magnets usually offer a piece of digital, downloadable content, such as a free document or PDF report, eBook, checklist, whitepaper, video, rewards membership, and information in general. A blog or post should give relevant facts that will drive its audience into wanting to learn more or believe that the free information given by inputting contact information is worth it.